Even on some level, it has surpassed the current North American rap music - compared to the slightly homogeneous mainstream Hip-Hop music on the other side of the ocean, South Korea's Hip-Hop music is more inclusive and diverse, not only 1LLIONAIRE's 'show-off' interpretation, each genre of rap genre has a place in the mass market, popular with different listeners. With the mutual support of rappers and producers, the mutual promotion of new and old musicians, the joint promotion of mainstream and underground, the strong support of the mass market, and the emergence of independent labels or groups like 1LLIONAIRE, the development of Hip-Hop music in South Korea has already shown a mature and perfect posture of over-aging, and its solid industrial system even has a trend towards the Hip-Hop music industry in North America. Its influence is far from only reflected in a core label or artist, its 'fullness' has long exceeded the inherent cognition of Korean rap by 'ordinary listeners'. The Queitt、Dok2、Beenzino | Via Twitter from the public reaction to the dissolution of 1LLIONAIRE, it is enough to glimpse the strong influence of Korean Hip-Hop music. Despite its small size, 1LLIONAIRE is one of the most important Korean Hip-Hop music labels since the 2010s, and it can even be said that it is the biggest key to the complete popularity of Hip-Hop music in South Korea - Dok2 and The Quiett won the prize as a producer assistant boy band in the third season of the Korean Hip-Hop talent show 'Show Me The Money', by 1LLIONAIRE The production of '가 (walking)' and 'Connecting Bonds' have become classics that resounded through the streets and alleys of South Korea through Bobby's interpretation in the program. For nearly a decade, the company has had only three artists.

When the news is announced, you can almost see a 'wail' of several completely different types of people at the same time - among them are avid rap fans, some are veteran Korean variety fans, some are K-pop fans who do not know Hip-Hop, and some are even Hip-Hop musicians themselves - all people who have more or less heard and chased Korean Hip-Hop music feel sorry and regret, and some even think that it is the end of their youth.ġLLIONAIRE was an independent record label founded in early 2011 by rappers Dok2 and The Quiett, with another member, Beenzino. As a result, the label, which had already fallen apart at the beginning of this year with the departure of partner Dok2, finally said goodbye to everyone completely. '1LLIONAIRE will end the long journey of the past 10 years, and its artists will start a new challenge in their respective positions' - South Korean Hip-Hop music label 1LLIONAIRE RECORDS recently briefly announced the news on the official Twitter.

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